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Helpful Tips in Designing a Real Estate Brochure

A real estate brochure is an important tool that can bring success to a real estate business. Brochures is valuable in depicting any message you want for your target audience such as a brochure advertising the features and amenities of a luxury condominium tower, a brochure detailing the services of a real estate agency, or a direct mail piece that came with the mail to showcase a house being sold in your neighborhood. A real estate brochure design should have a good concept, right plan, good design principles, and it should stand out from others. When it comes to brochure real estate design, it is important to share, plan carefully, and create a story focusing on your purpose and knowing your target audience.

A well-designed real estate brochure can help your real estate business stand out from your competitors and showcase your real estate services and listings. Designing a real estate brochure is a matter of proper strategizing and planning, in order to make it eye-catching and appealing to your target audience by deciding on a clear message, considering distribution, and adding call to action. Grab a pencil and a paper to sketch the general scheme of your real estate brochure and imagine possible layouts for your pages, making as many versions as you want. As the famous Coco Chanel’s saying “Before you leave the house, look in the mirror and take at least one thing off”, and this goes the same with a real estate brochure. Are you showcasing a specific property, set of properties in a particular neighborhood, or your company as a whole? Do you want to distribute your real estate brochure? Unlike digital brochures, printed brochures should be readable because you won’t be able to zoom in, manipulate the test, or change the brightness.

You need to optimize digital brochures because majority of people will view your brochure on a mobile device. You should communicate through images and work on effective colors, fonts, and texts. Call to action is very important when designing your own real estate brochure. Direct your target audience to the next step that you want them to take, and it can be either contacting you, signing up for your email list, or visiting your website to see what you have to offer. Check out Global Citizens HQ using eye catching and appealing text and banners in communicating their call to action. Allow us to help you with your real estate brochure design by visiting our homepage or website.